black friday anti-sale
Everyone like's a sale, right? But does anyone like an anti-sale? We hope so!
What's an anti-sale, you ask? It's when nothing in the store is on sale. We're proud to announce that none of our items are on sale, instead they are for purchase for regular price. We think it's ground-breaking. This year as an extra special bonus, we're allowing customers to pay more for the books than the sticker price should they like. More in the full press release...
PRESS RELEASE--LOREM IPSUM BOOKS
For Immediate Release 157 Hampshire Street Cambridge, MA 02139 Phone: 617-497-7669 Email: books @ loremipsumbooks.com Anti-Sale Held at Lorem Ipsum Bookstore on Black Friday: No Books on Sale Cambridge, MA (November 26, 2009)--Lorem Ipsum Books, purveyor of "useful used books", near Inman Square Cambridge announces a new Black Friday Shopping tradition: The Anti-Sale. In this special, one-day only event, the bookstore with 19,000+ gently used books will be offering none of them for sale at a discount. Instead, shoppers can purchase any book they wish at the already low price, as listed on a computer-generated sticker at the back of the book. To sweeten the offer further, the bookstore is announcing that customers may offer to pay more than the cover price should they wish to help this struggling small business. Customers wishing to pay more than the sticker price can simply give more money than the price of the book, and then say the special code words: "Keep the Change." Business owner, Matt Mankins, adds "We're in the middle of a fundraising drive to raise $50,000 to support the future of the store. We hope everyone will come in and take advantage of this anti-opportunity, as a means to show support." Lorem Ipsum Books will be open Black Friday, November 27, 2009 from 10-7. |
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